TikTok has been a creator-first platform since its inception. Like TikTok, Instagram Reels gives you the option of choosing your video’s speed setting. You can either record your own video or upload a video from your Gallery to create a Reel. Required fields are marked *. ... Instagram is finally boarding the 15-second video trend. As long as you are being harmless, giving your buddies a hard time isn’t a bad idea. But TikTok has attracted a long-tail of diverse and unique Gen Z creators – many of which are forging their paths as the next generation of creators and consumers. Also, when the internet is offering a volcano of content, pausing at one video and watching for a while is rare. I'm the CEO of Pixlee (www.pixlee.com), a venture backed startup that helps companies leverage authentic customer photos. It’s a media platform, not a social platform.”. These are way better than watching monotonous videos of individuals dancing to trending beats. A 15 to 30 second video can be a great snippet to your longer YouTube posts. This is how Instagram has evolved, from the feed to the arrival of Stories, Live, IGTV, and Reels. View this post on Instagram. “Instagram creating stories made so much sense because users were using Snap stories to update friends, Instagram helped users do exactly that at a larger scale.TikTok is not that. 3 Reasons for Hiring a Photographer, Improving Road Safety And Management In India, 5 Easy Ways for Men to Upgrade Their Look, Rent a Laptop for Work from Home Affected By Covid-19. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. With the exit of TikTok, Facebook-owned Instagram took advantage of the situation and rolled out a promising alternative, Instagram Reels. The reason why we end up spending hours on our phones is that it offers us entertainment. How 2020 Introduced Big Technology Startup Opportunities, How To Run Your Company Like A SWAT Team: Lessons From One Of The Fastest-Growing DNA Testing Companies, Eight Ways These Business Leaders Suggest Calming Your Nerves Before A Presentation, Meet Aaron Wallace: Black Haircare Brand For Men Now In International Retailer Asos. Instagram Reels in a new addition by the Facebook-owned company. Or, maybe you don’t have the right ideas. Instagram Reels: The creator community will help marketers in defining the future of their market. It has also grown into a great tool for marketing and product promotions. Instagram Reels is a new feature offered by Instagram that’s intended to be used as a TikTok alternative. Jeremy Schumman, former Brand Strategy Lead, TBWA, recalls Instagram’s introduction of stories, which closely resembled Snapchat’s stories. Instagram Reels can be shared to creators’ Stories, the Reels tab on their profile, and, if their profile is public, on the Explore Feed. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. Positioned as Instagram’s alternative to the TikTok phenomenon, Reels gives users the ability to create short-form, in-feed videos which can be easily edited to include audio and music. The launch comes after the platform initially announced the service in October. Community is at the core of every successful social platform. As a lot of the trends around short-form video converge and functionality differs less and less, the ability to find new and relevant content will translate to the stickiness of the user-base. Bring your ideas to life with easy-to-use text, AR filters, and audio tools with Reels. What that content looks like continues to change – and is now largely defined by the users, creators, and community that give brands a reason to be on social media. Following trends is cool, but your content should be a reflection of your personality. TikTok’s algorithm has changed the way people consume and find content. One way to get your Reel in front of more eyes is by hopping on a trend! Just like on TikTok, trends come and go, so it’s a good idea to be on the lookout. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." Reels is the brand new feature of Instagram that allows users to shoot short 15 second videos on Instagram. Show your pet doing literally anything and your followers are surely going to smile wide watching them. At first glance, there appear to be many similarities to TikTok, with some important nuances. Instagram has always evoked a brand-building environment as people have used it to showcase their personal brand and connect with friends and family. I'm the CEO of Pixlee (www.pixlee.com), a venture backed startup that helps companies leverage authentic customer photos. Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. Instagram Reels Content Ideas and Trends 2021, Smart Solution to Saving Money and Saving Time – Calling Professional Engineer or Appliance Repair Company in Your Locality. Being able to produce and source content quickly has always been a challenge for marketers. If you are into fashion, you can create a statement by being unique. And, since then many individuals came out with their talent and were successful in building a loyal audience. You might be awkward enough to open up to the world and post videos. Rather than looking at the two platforms at-odds with each other, taking a step back reveals the macro trend: short-form, relatable, and less-produced videos have an exorbitantly valuable place in a brand’s story. These are perfect and easy videos whenever you can’t find other ideas. Improvise trends and explore your own creativity. High Engagement Rates on Both Platforms Reels are arriving on the scene the built-in clout of Instagram, which has largely remained the most popular social … Because of Instagram’s existing reach, brands will likely see high engagement rates with Reels. Dive Brief: Instagram on Thursday launched "Shopping in Reels," the company confirmed to Retail Dive. The platforms marketers ebb towards will be defined by the creators and content available to them. Let us move into 2021 with new ideas, improvisations and lots of creativity. And, since then many individuals came out with their talent and were successful in building a loyal audience. Read further for different creative Instagram Reel ideas and trends which you can follow based on your personal interests. Use local slangs, be candid and let them see your real picture. Accept it! Instagram’s introduction of stories, which closely resembled Snapchat’s stories. So, ignore whatever that is stopping you and unleash your creative instincts. So has Instagram, in its own regard. These can be behind the scenes recordings from a busy day. Instagram Reels is essentially a TikTok competitor launched directly through the Instagram app. The success of your business using Instagram means a hell lot of things you need to know about in … Instagram has recently launched its brand new in-app format, Instagram Reels. Reels can also be used to share short prank clippings and make them LOL. Your email address will not be published. America's Top Givers: The 25 Most Philanthropic Billionaires, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. More the number of people, more interesting the videos might turn out. While this content can be shared with other platforms as an Instagram post, it doesn’t appear that Instagram will allow the same download and export feature that is unique to TikTok, at least right now. It’s also a powerful advertising engine that deeply understands it’s user base and gives marketers the tools to engage new prospects. Opinions expressed by Forbes Contributors are their own. Clearly, there is substantial interest in the format TikTok offers, and it will be interesting to see if Reels can attract similar creator communities. "Reels invites you to create fun videos to share with your friends or anyone on Instagram. Instagram Reels: The exploration through the inspiring improvements can be obtained through the page. It has also grown into a great tool for marketing and product promotions. You can add song covers, dancing videos, your skills and literally anything. You may opt-out by. Changes to Instagram’s Explore feature could also create new opportunities for brands and creators to be discovered which will drive greater adoption. 2020 was specially a harsh year and people found a new fun activity in creating and sharing short videos, while stuck inside homes. 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