But our Keyword Density tool does more than calculating keyword density. So, the keyword density should be optimal (1% to 3%), relevant to the webpage content, do not try to make the crawlers fool by repeating the keywords again and again. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Other languages: English, русский, 日本語, italiano, français, Português, Español, Deutsche, 中文, YOU MAY LIKE OUR MOST POPULAR TOOLS & APPS. However, current search engine algorithms and the Penguin and Panda updates have ensured that content and not the keyword density matters most for the ranking of webpages. In other words, *keywords* are important for a page to show up in search engine results pages (SERPs). As a result, search engines started to measure other aspects that are beyond webmaster’s control. Most readers on the web can identify, in online content, the desperate attempts of some writers to place keywords as many times as possible in a copy – so rewrite anything that sounds fake. According to Matt, we need to stop obsessing about keywords. There is no single optimal or universal keyword density percentage. A page may include just one keyword or phrase, or … If the copy reads well and it does not annoy anyone reading it, then it is ready to be published. Each search query is unique & search engines compare (or normalize) documents against other top documents to determine some of their specific thresholds. Keyword density is one of the key factors content creators think of most. Previously, keyword density played a crucial role in the process of ranking websites. Assume that you have a blog post of 2000 words. These calculations are broken down over descending tilts of one-word keywords, two-word keywords, three-word keywords, and four-word keywords. Our tool does analyze text found in the on-page body of the content, along with content within heading tags. It gives search engines an idea on which topic your web page is. Keyword Density = It’s even possible to rank well with a keyword repetition of only once or twice on a page. So if in an article of 100 words you are using your keyword 10 times, your density will be 10%. Why is it important for SEO? One of the primary tools the search engines employed in this fight against keyword stuffing was a content density algorithm. Keyword stuffing is considered to be a spammy practice and a violation of Google's webmaster guidelines, and in response to such actions the search engine essentially lowers the rankings of the sites that break the rules. The myth busted! Keyword density is an easy metric to calculate as it has a relatively simple formula. Keyword density is one signal search engines can use to determine whether or not a piece of content is relevant to a particular keyword or … Keyword Density Checker will help you analyze the keyword density of your web page. Can you even do it accurately? Again, there is no exact or ideal percentage of keywords for better ranking. Keywords are basically the terms people type into the search bar to get search results and web content writers often think that the more number of times they can mention keywords in a copy the higher their web pages will rank. AND where there are keywords, keyword density must naturally be present. From the point of view of search engines, a high keyword density is a good indicator of search engine spam. Let's say that on a given page, the single word keyword was encountered once and both the three word keywords were encountered twice. In that case, we recommend you revise the content. 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